2010-05-21 - Bullish Brands Inc. Markham Ontario - Effective May 7, 2010, Bullish Brands Inc. has purchased all of the assets relating to the Carb Boom! brand (www.carbboom.com).

We are excited to announce that Carb Boom! is under new ownership and management, stated Sean Zaboroski, Chairman of Bullish Brands Inc. Carb Boom! is regarded as the market leader in sports nutrition products and with the integration of effective strategic direction and sound management, the sky is the limit.

In the coming months, Carb Boom! is planning sponsorship events, trade show appearances and various other initiatives to advise the marketplace that the brand is stronger than ever.

As we work to provide optimum service and delivery to our customers and end users, we will be reviewing each one of their preferences and needs. We will then open up the dialogue with them individually so we can discuss our relationship and future partnership. We want to communicate that new ownership and management means integrity and dedication to quality, advised Sean.

In connection with new ownership and management, Bullish Brands Inc. has announced that the company has selected Nutritional Impact Corp. to be the exclusive supplier of all Carb Boom! products.

I am very enthusiastic about the prospects of having the quality and innovativeness of Nutritional Impact Corp. (NIC) at our disposal. NIC provides us with a considerable advantage over our competitors, concluded Sean.

About Carb Boom!
Carb Boom! produces and markets leading sports nutritional products that provide athletes with endurance enhancement and, therefore, a competitive advantage. Carb Boom! products are sold through sports retailers and nutritional and health stores, as well as over the internet at www.carbboom.com.

For additional information, please refer to www.carbboom.com or contact:

Carb Boom Sports Nutrition Inc
150 York Street Suite 800
Toronto, Ontario
M5H 3S5
Canada
Phone: 1-888-990-Boom
Fax: 1-888-900-6404
Email: info@carbboom.com